Power of Influence by Lydia

Why Micro-Influencers Are the Secret Weapon in Marketing

The Best AI Tools for Influencer Marketing in 2025: What Brands Need to Know

How Brands can Utilise the Viral Influencers Trend

How Duolingo Mastered TikTok and What Your Brand Can Learn

The Importance of Short-Form Video

How to Transform Your Brand’s Social Media Strategy in 2025

Cracking the Code: Genuine Influencers for 2025 Success

How to overcome new-found challenges and discover top influencers that align with your brands identity

How Relevant will Influencer Marketing be in 2025?

2024 in review, a breakdown of what worked and didn't work, and how Influencer Marketing will stay relevant next year

CR7's New Arena: UR Cristiano Smashing Records

The King of Football is Changing the Game on Social Media. How will this affect content creators and brand partnerships in the future? Lets dive into it

A Simple Tool to Inject Creativity into your Team

5 reasons why the Lydia Book Club Fuels Growth for Us, and for You

The Ancient Roots of Influencer Marketing

Lessons from Rome and Aristotle

The 5 Step Process to turn Dreams to Reality

If you're not regularly setting goals together with your team, you're leaving a lot of progress on the table.